Switch - How to Change things when change is hard

Chip Heath and Dan Heath have given us a social science self-help book that reads well and illuminates a lot about our behavior. The chief metaphor of the book is the emotionally driven elephant, guided by rational thought as the elephant driver. I pretty much read it all the way through without stopping. It's a list-y format which makes the concepts easy to grasp and remember. There are plenty of concrete examples of real-life cases. I loved it. The website is here, and you can find other resources in the back of the book.I recommend it strongly for anyone who loves to learn about human behavior.