Switch - How to Change things when change is hard

Chip Heath and Dan Heath have given us a social science self-help book that reads well and illuminates a lot about our behavior. The chief metaphor of the book is the emotionally driven elephant, guided by rational thought as the elephant driver. I pretty much read it all the way through without stopping. It's a list-y format which makes the concepts easy to grasp and remember. There are plenty of concrete examples of real-life cases. I loved it. The website is here, and you can find other resources in the back of the book.I recommend it strongly for anyone who loves to learn about human behavior.

Let's see what Rush and Ann have to say about this one.

http://www.bbc.co.uk/news/world-us-canada-12143774 -

Right-wing rhetoric is bearing fruit in violence and murder.